Landover, Md., August 21, 2023 – In a bold and innovative move, the Washington Commanders have unveiled a dynamic collaboration with Sire Spirits, the brainchild of renowned musician, entrepreneur, and philanthropist Curtis “50 Cent” Jackson. This multi-year partnership marks the union of sports, entertainment, and community empowerment.
Sire Spirits, the powerhouse behind the critically acclaimed Branson Cognac and Le Chemin Du Roi Champagne, is set to become the Official Cognac and Official Champagne of the Washington Commanders. The agreement also introduces a vital philanthropic element, as Curtis Jackson’s G-Unity Foundation aligns forces with the Washington Commanders Charitable Foundation, pooling resources for community-driven initiatives across the DMV (Washington D.C., Maryland, and Virginia) area.
“We are thrilled to have the opportunity to collaborate with Sire Spirits and Curtis ’50 Cent’ Jackson on this partnership that will help enhance the gameday experience for our fans,” Jason Wright, President of the Washington Commanders, exclaimed. “We couldn’t ask for a better partner than 50 Cent, who shares our commitment to giving back to the communities where we live and work.”
This groundbreaking alliance brings forth a myriad of captivating components. For the upcoming season, Sire Spirits will etch its identity onto the Club Level Lounge, rebranding it as the “Branson Lounge & Gallery,” and also claim ownership over a themed Club Level Bar stationed ingeniously at the 50-yard line—dubbed the “50 Yard Branson Bar.” This strategic integration ensures that fans over 21 can savor the spirit of the partnership firsthand during game days and fan events, including the Commanders’ annual Draft Party.
Curtis ’50 Cent’ Jackson, the force behind Sire Spirits, expressed his enthusiasm, saying, “I’m excited that Sire Spirits is growing its presence in the NFL by partnering with the Washington Commanders. The change in ownership of the Commanders represents an exciting opportunity for this team, and we are proud to partner with owners that share our vision and dedication to give back to the community.”
This collaboration extends beyond the realms of sports and refreshments, as the partnership aims to catalyze community transformation. On game days, Jackson’s G-Unity Foundation takes center stage, acting as the presenting sponsor of the Washington Commanders Charitable Foundation’s 50/50 raffle. The synergy is palpable, with the “Branson Lounge & Gallery” adorned with artworks from local talents, which will then be auctioned, and a percentage of the proceeds directed towards a charity handpicked by the WCCF. The G-Unity Foundation’s influence will reverberate through the annual Harvest Feast and the Foundation’s efforts in the realm of social justice.
Founded in 2003, Jackson’s G-Unity Foundation serves as a beacon of hope for inner-city youth, fostering their social and leadership skills, and this partnership acts as an amplifier for these initiatives, stretching its reach even further.
In a historical timeline stretching back to 1932, the Washington Commanders have etched their name in sports history. From their birth in Boston to their evolution into one of the NFL’s most iconic franchises, their journey is one of triumph and legacy. Five World Championship titles, including Super Bowls XVII, XXII, and XXVI, showcase their prowess on the field. This partnership with Sire Spirits and Curtis Jackson not only aligns with their rich legacy but propels them into the future with renewed vigor.
Sire Spirits, born in 2017, has swiftly garnered acclaim for its premium offerings—Le Chemin du Roi Champagne and Branson Cognac. Now, their presence extends from luxury establishments to the heart of professional sports venues, enriching fan experiences with a touch of opulence.
As entertainment intertwines with benevolence on this new platform, the Commanders and Sire Spirits partnership promises a fusion of exhilaration and social impact. It’s a testament to the power of collaboration, transcending industries and uplifting communities for a brighter future.
– Washington Commanders est. 1932 –
To learn more about Jackson’s The G-Unity Foundation and to support his charitable endeavors, please visit www.gunityfoundation.org
