Table of Contents
It doesn’t matter which platform you choose for your blog. The main thing is to honestly answer yourself two questions: “Why am I blogging?” and “What will my blog be about?”. How to organize the work in order to choose the right development vector?
Thanks to the right topic, you will always have ideas for content, a desire to develop in the chosen direction, and a loyal audience. Just all the main components of a successful platform. It is possible and necessary to analyze a blog not only at the initial stage, but also at certain intervals – a month, six months, a year, 5 years. Let’s get started!
STEP #1. Why do you need a blog?
The first step is to define your goal
In most cases, your main task is to form a loyal audience that will read you. Even if you do not want to monetize your project, at least you want to get a return in the form of comments, likes and shares. That is why it is so important to define your goal personally.
To do this, answer a few questions :
– Make a list of your interests. What do you want to broadcast to the world?
– Who is your audience?
What problem will readers solve by reading your blog? Will they learn something new? Will they enjoy reading/viewing the post?
— How much content do you plan to produce?
How do you plan to develop your blog?
STEP #2. What will the blog be about?
You must understand that your content must be exclusive
There is absolutely no point in copying anyone.
- When choosing a topic, you must be ready to constantly share personal experience and insights. Ask yourself a simple question: “What topic can I talk about for hours? What am I really interested in?”
- Also, even if you’ve chosen a lifestyle topic, never write “everything”. Always look for opportunities to express your individuality. This may be the presentation of materials, manner of speech and personal characteristics.
- To understand whether you have chosen the right topic, prepare a content plan for the month. Did it intrigue you? Were you able to come up with 15 or more topics? Most likely you are on the right track.
STEP #3. What post formats to choose?
Everything here depends entirely on the topic you have chosen.
We stopped at the ten most popular blog topics and talked about what post formats you should definitely include in your content plan.
- Food
- Books
- Photo
- Interior design
- the beauty
- Movie
- Trips
- Lifestyle
- Children
Findings:
- Always start with the question “Why?”. If you don’t know what kind of audience the values you bring to the blog are in tune with, it will be difficult for you to form loyal readers around you.
- Understand where you are going. Be sure to think about the development vector of your site. Do you want to develop yourself as an expert (e.g. model, photographer, coach, journalist, writer)? Do you want to monetize the project?
- Constantly develop in the chosen topic. It is important that you know absolutely everything about the chosen topic. And here the following rule will work: you can be considered an expert if you spend about 8,000 hours studying a topic.
- Diversify post formats. Here it is worth taking an example from modern media. Infographics, collections, interviews, author’s columns, personal experience, reportage, longread, podcast, videos of various formats – all this can be implemented on the pages of your own project.
- Analyze results. Pay attention not only to statistics and comments, but also to personal interests. It is human nature to change, so it is better if you change the subject and vector of blog development than continue to create content on a topic that is no longer of interest to you.
